Our Privacy Policy

We believe in transparency, especially when our blog delves into the science of personal decision-making, so here’s how we handle your data. This policy explains how we collect, use, and protect your information in line with the United Kingdom’s data protection laws.

1. The Data We Collect

We collect information to improve your experience and our content. This includes data you provide directly and data gathered automatically as you navigate our site, helping us understand topics like UK gambling decision making.

Information You Provide

This is data you knowingly give us, such as when you subscribe to our newsletter. It may include:

  • Your email address
  • Your name (if provided)
  • Any message you send via our contact form

Information Collected Automatically

As you browse, we automatically collect certain technical data, which may include:

  • Your IP address and general location (city/country level)
  • Browser type and device information
  • Pages you view and time spent on articles
  • Referring website or search query

We use Google Analytics to help process this data for audience insights relevant to our UK readers.

2. Cookies and Tracking Technologies

We use cookies and similar technologies to remember your preferences and analyse how our site is used, particularly in relation to content on cognitive biases in gambling.

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently and provide usage information to site owners.

How We Use Them

Our use of cookies includes:

  • First-Party Cookies: Essential for site functionality and remembering your consent choices.
  • Analytics Cookies: From services like Google Analytics 4, to understand page popularity and reader engagement.
  • Marketing Cookies: Such as the Meta Pixel, to measure the effectiveness of our social media content for readers interested in behavioural economics in the UK.

Managing Your Preferences

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. You were presented with a cookie consent banner upon your first visit to manage these preferences.

3. How We Use Analytics

We use analytics to gain insights into how our content on UK cognitive science and decision-making is received and engaged with.

Purpose of Analytics

Specifically, we use Google Analytics 4 to understand patterns, such as which articles on UK casino player psychology are most read, how users navigate the site, and the general demographic trends of our audience. Our analytics are configured for UK data residency where possible.

Data Anonymisation

We take steps to anonymise data where feasible. For example, we have configured Google Analytics 4 to mask IP addresses, and we do not use analytics to personally identify individual visitors.

4. Third-Party Data Sharing and Services

We work with a select group of trusted third-party service providers to operate our blog. We never sell your personal data.

Service Providers

These partners process data on our behalf under strict agreements. They include:

  • Google Analytics 4: For website traffic analysis.
  • Mailchimp: Our email service provider for managing newsletter subscriptions.
  • Meta Platforms: For analytics via the Meta Pixel related to social media engagement.

Embedded Content

Articles may include embedded content (e.g., videos from YouTube, Vimeo). Interacting with this content is subject to the third party’s privacy policy, not ours.

5. Your Rights Under UK GDPR

As a UK-based site, we adhere to the UK General Data Protection Regulation (UK GDPR). You have significant rights regarding your personal data.

Your Key Rights

Under UK GDPR, your rights include:

  • The right to access the personal data we hold about you.
  • The right to request correction of inaccurate data.
  • The right to request erasure of your data (‘the right to be forgotten’).
  • The right to object to certain processing, such as for direct marketing.
  • The right to data portability, where applicable.

How to Exercise Them

To exercise any of these rights, please contact us at [email protected] with “Privacy Query” in the subject line. We will respond within one month.

6. Data Retention and Security

We retain your information only for as long as necessary to fulfil the purposes outlined in this policy.

Retention Periods

For example, we retain your newsletter subscription data until you unsubscribe. Analytics data is typically stored for 26 months. We regularly review and delete unnecessary data.

Security Measures

We implement appropriate technical measures to protect your data, including:

  • Using HTTPS encryption across our site.
  • Keeping our software and platforms updated.
  • Limiting access to personal data to a need-to-know basis.

7. Contacting Us

If you have any questions about this Privacy Policy or how we handle your data, please get in touch.

Data Protection Lead

For all data protection inquiries, you can contact our Data Protection Lead directly at [email protected]. Please use “Privacy Query” in the subject line for a faster response.

Supervisory Authority

If you are unhappy with how we have used your data, you have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office (ICO). We would, however, appreciate the chance to address your concerns first.

We emphasise our ongoing commitment to protecting your privacy as we continue to explore the cognitive science behind decision-making in the UK. This policy may be updated periodically, and the latest version will always be posted here.