Contact the Selseta Team

At Selseta, we dissect the science behind UK gambling decisions, but we do not promote the activity. We welcome contact from fellow researchers, students, and intellectually curious minds interested in the cognitive mechanics at play.

Get In Touch For Science, Not Tips

Please note: we are not a gambling advisory service. Our content is analytical, focusing on the underlying psychology and behavioural economics.

Our Purpose

Our mission is to apply UK cognitive science—referencing work from bodies like the Gambling Commission or the Behavioural Insights Team—to understand decision-making, whether regarding the National Lottery or casino games.

Who We Engage With

We welcome dialogue with:

• Academics and researchers
• Students writing theses
• Readers curious about topics like cognitive biases in British betting shops

How to Reach Our UK Team

Our editorial team is based in the United Kingdom and our analysis often references UK-specific research from institutions like the University of Cambridge.

Email Contact

The best way to contact us is via email at [email protected]. We welcome thoughtful questions, serious collaboration inquiries, and polite tips or corrections on our content.

Response Times

We aim to respond to all serious inquiries within 48 hours during the UK working week.

To reiterate, our core mission is to apply the lens of UK cognitive science and behavioural economics to understand gambling decisions, never to endorse or promote them.